Are travel agencies allowed to solicit customers by cold calling?

Travel agencies are indeed allowed to solicit customers through cold calling, but they must comply with applicable telemarketing laws and the specific requirements set forth by the Travel Industry Council of Ontario (TICO). These regulations are in place to protect consumers from unsolicited marketing and ensure that any business conducted is both ethical and transparent.

Telemarketing laws generally require that businesses maintain a "Do Not Call" list and respect consumers’ preferences regarding unsolicited calls. Additionally, TICO has rules in place to prevent misleading or deceptive practices in the travel industry. Travel agencies must ensure that they are not violating any consumer protection laws while reaching out to potential clients.

The importance of following these regulations cannot be understated; compliance not only protects consumers but also safeguards the agency’s reputation and operational license. Therefore, while travel agencies can engage in cold calling, it is essential that they do so within the boundaries set by relevant laws and regulations.