Can a travel agency operate under a "doing business as" (DBA) name?

A travel agency can indeed operate under a "doing business as" (DBA) name, but this name must be properly registered with the appropriate governing body, in this case, TICO (Travel Industry Council of Ontario). This ensures that the agency's operations are transparent and that consumers can identify and trust the business effectively. Registration of a DBA name is an important legal process that provides consumer protection and maintains accountability in the travel industry. By requiring that the DBA be registered, TICO helps to prevent confusion among travelers and supports the integrity of the industry as a whole. This process ensures that all businesses are operating under names that are officially recognized and can be verified by consumers and regulatory bodies alike.