What action should consumers take if they have a complaint against a registered travel agency?

When a consumer has a complaint against a registered travel agency, the most appropriate action is to contact TICO to file a formal complaint. TICO, or the Travel Industry Council of Ontario, is the regulatory body responsible for overseeing and regulating travel agencies in Ontario. By filing a formal complaint with TICO, consumers are ensuring that their concerns are addressed in a structured manner and that there is a record of the issue reported.

Furthermore, TICO has the authority to investigate complaints and take action when necessary, providing a formal mechanism for resolution. Utilizing TICO's resources allows consumers to take advantage of the legal protections and processes in place for consumers in the travel industry.

The other options, while they may seem valid, do not provide the same level of effectiveness in seeking resolution. Discussing issues with the agency's owner can be a constructive first step, but it might not always lead to an adequate resolution or may not be appropriate depending on the nature of the complaint. Posting negative reviews online may allow consumers to express their dissatisfaction but does not facilitate a formal resolution or recourse. Similarly, seeking recompense through social media channels might garner attention but lacks the formal structure and legal backing needed to resolve complaints effectively and can sometimes escalate conflicts rather than solve them.