What does the E-commerce Committee focus on?

The E-commerce Committee's primary focus is on identifying e-commerce challenges and consumer protection. In today’s digital landscape, where online transactions and services are increasingly prevalent, the committee is tasked with understanding the unique risks and issues related to e-commerce in the travel industry. This involves recognizing potential pitfalls such as fraudulent activities, the security of consumer data, and ensuring that consumer rights are safeguarded within the online marketplace.

By concentrating on these aspects, the E-commerce Committee aims to establish guidelines and best practices that protect consumers engaging in travel services online, ensuring that they are informed and secure in their transactions. This focus is vital for fostering a trustworthy e-commerce environment, encouraging consumer confidence, and thereby promoting growth within the sector.

The other options do not align with the committee's scope; developing physical locations for services is unrelated to e-commerce, handling complaints against non-registrants pertains more to regulatory enforcement rather than e-commerce initiatives, and creating financial audits is a function focused on transparency and financial management rather than addressing e-commerce challenges.