What is a primary function of TICO in the travel industry?

The primary function of the Travel Industry Council of Ontario (TICO) is to regulate and enforce compliance with the Travel Industry Act. This involves ensuring that businesses and individuals in the travel sector operate within the legal framework established to protect consumers and maintain industry standards. TICO plays a crucial role in licensing travel agencies and agents, monitoring their activities, and taking action against any violations of regulations. This regulatory oversight helps to ensure that travelers are protected and that the travel industry operates fairly and ethically.

While other options may involve activities related to the travel industry, they do not encapsulate the primary responsibility of TICO. For instance, developing travel technology and promoting international tourism encompass broader industry efforts not specific to TICO's mandate. Likewise, while education support is important in the travel sector, TICO's core function is centered around regulation and compliance, making it essential for consumer protection and industry integrity.