What is one of TICO's primary responsibilities?

One of TICO's primary responsibilities is to administer the Travel Industry Act, 2002. This act provides the regulatory framework that governs the travel industry in Ontario, ensuring that businesses operate according to established standards. By overseeing compliance with this legislation, TICO helps to protect consumers and maintain the integrity of the travel industry.

The administration of the Travel Industry Act includes tasks such as licensing travel agents and wholesalers, managing consumer complaints, and taking action against non-compliance. This regulatory role is crucial for maintaining public trust and ensuring that the industry's practices align with legal requirements designed to protect both consumers and industry professionals.

The other options, while related to the travel industry, do not fall under TICO's core responsibilities. Promoting travel agencies through marketing, developing new travel destinations, and establishing travel prices are generally the roles of businesses and marketing organizations within the industry, rather than that of a regulatory body like TICO.