What is primarily the role of a travel agent?

The primary role of a travel agent is to facilitate travel arrangements and provide advice to clients. This involves understanding the individual needs and preferences of clients and assisting them in planning their travel experiences. Travel agents offer insights into destinations, suggest suitable itineraries, and help book transportation, accommodations, and activities. Their expertise and understanding of the travel market enable them to tailor travel packages that best fit the desires and budget of their clients.

While selling travel insurance, operating airline services, or managing hotel bookings are components of the travel industry, they do not encompass the full scope of a travel agent's role. Travel agents act as intermediaries who provide a comprehensive service that includes various aspects of travel planning, ensuring that clients have a seamless and enjoyable travel experience. Therefore, the correct choice highlights the broader responsibilities that travel agents carry beyond just individual services.