What is the primary purpose of the TICO website for consumers?

The primary purpose of the TICO website for consumers is to provide information about registered travel agencies and consumer rights. This is crucial because TICO, the Travel Industry Council of Ontario, functions as a regulatory body that oversees and ensures that travel agencies comply with industry standards. By offering this information, the TICO website helps consumers make informed decisions when choosing a travel agency and ensures they are aware of their rights related to travel services. This educational approach fosters consumer protection and promotes trust in the travel industry.

The other options do not align with the main objectives of TICO. For instance, while communication between travel agencies and customers is important, TICO's focus is more on regulation and consumer protection rather than serving as a direct communication platform. Additionally, TICO does not function as a booking service; it does not engage in selling travel products or services directly. Similarly, selling travel insurance exclusively is not within TICO's primary mission, as its role is to regulate the broader travel industry rather than act as an insurance provider.