What is TICO's focus regarding consumer trust in the travel industry?

TICO's primary focus regarding consumer trust in the travel industry is centered on ensuring that consumer funds are safeguarded through regulatory oversight. This is crucial because consumers need to have confidence that their money will be protected when they book travel services. TICO implements regulations that require travel agencies to hold a trust account and maintain the necessary financial standards to safeguard customers' deposits and payments.

By enforcing these measures, TICO not only helps prevent financial loss for consumers in cases where a travel agency may face insolvency but also fosters a sense of security in the market, reinforcing consumer trust in the travel industry. This oversight helps maintain the integrity of the industry and assures customers that their interests are being prioritized.

The other options focus on different aspects of travel and marketing strategies, which do not directly relate to the core mission of TICO regarding consumer financial protection and trust.