What is TICO's mission?

TICO’s mission focuses on promoting a fair and informed marketplace for consumers within the travel industry. This means that TICO is dedicated to ensuring that clients make informed decisions when purchasing travel services and that the travel industry operates in a manner that is transparent and equitable.

By fostering understanding and trust, TICO helps to protect consumer rights while ensuring that travel agencies uphold high standards of conduct and service. This mission encompasses various aspects, including overseeing the conduct of travel agents and ensuring compliance with regulations that enhance consumer protection.

The other choices do not align with TICO's primary objectives. For instance, the regulation of travel industry pricing, while important in maintaining standards, is not the core focus of TICO's mission. Similarly, providing subsidies for travel agents or conducting audits, while relevant to the industry, are not central to TICO’s overarching aim of consumer advocacy and market integrity.