Which of the following practices is encouraged for travel agents to build customer loyalty?

Providing personalized travel experiences is essential for building customer loyalty among travelers. This approach involves understanding each client's unique preferences, interests, and travel history, allowing agents to tailor recommendations that resonate with their specific desires and needs. When clients receive individualized attention and feel that their travel arrangements are crafted just for them, it fosters a deeper connection with the agent, enhancing their overall experience.

Travel agents who make an effort to know their clients can anticipate their needs and offer solutions that exceed expectations. This not only leads to repeat business but also encourages clients to recommend the agent's services to others, further building the agent's reputation and clientele through positive word-of-mouth.

In contrast, while offering frequent discounts might attract some customers in the short term, it doesn't necessarily create lasting loyalty. Focusing solely on online sales limits personal interaction, which is a key factor in building strong client relationships. Restricting client interaction can lead to feelings of disengagement and dissatisfaction, which detracts from loyalty. Consequently, creating personalized travel experiences stands out as a more effective strategy for fostering enduring loyalty among clients.